Search Engine Optimization

Search Engine Optimisation is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. SEO aims to improve rankings for relevant keywords in search results.

As search engine marketing strategies and tactics have changed rapidly, Website Central’s philosophy remains the same. We keep evolving our search algorithms and focusing on broadening our channels to include more Social Media content and visual effects. Our team of SEO experts always keep up to date with last technology to make sure we are ahead of the game and achieving results.

• Search engines are the biggest resources of your websites traffic.
• Higher traffic means more visitors.
• More visitors mean more customers and higher profit.
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Detailed SEM and SEO Reports

Website Central provides detailed reports on all of our search engine marketing efforts and the results on a regularly scheduled basis. Most of our clients want monthly reports, others want the reports every other month, and some even want a quick report every week. It is because of our commitment to our clients and our work that we have no problem sending reports and updates, when requested. Our clients appreciate our full accountability, committed reporting schedule and measurable Return On Investment.

Reporting is an important aspect of our philosophy. Website Central will show you what your budget is going towards, and where your gains are being made so that you know you are making the most of your money.

Website Analytics

Web Analytics gives search marketing professionals the tools to report beyond top search positions and traffic. You can demand accountability and transparency from your search engine marketing campaign.

Top notch SEM professionals can and will give you detailed reporting, on a regular basis, so you understand where your budget is going. Custom reporting allows for a more effective and tailored search marketing campaign. At Website Central, we quantify how many visitors take action steps to buy or contact. This data allows us to tune the search marketing program for conversion rate optimization. We know where the buyers came from and the keywords they searched.When choosing to work with Website Central, you are choosing to work with a company that wants you to know where your money is going. We want to be held accountable and we love being able to explain our results to clients. At Website Central, reporting goes beyond the numbers. You have the opportunity to see and understand the continuing improvement of results by using Website Central. See our detailed proposal below.

Technical Consulting

When your Website isn’t performing well on search engines, Website Central can identify why. Our SEO professionals can recommend how to achieve search visibility and traffic generation by working with you and your team to modify the important technical details that are currently hindering your Website’s search visibility. Website Central takes a long-term approach to organic search engine optimization. Our team has a long lasting sense of responsibility to our client’s business goals.

Home Page Optimization

Your Home page is the most important page to search engines because they rely on the text of your
Home page to identify what your Website is about. Once the content of your Home page establishes your Website’s purpose, the search engine then matches that up with search queries to decide your search positions. Website Central can develop and optimize your Home page content so that it works well on search engines and visitors.

Content Optimization and Development

Both clients and search engines will respond well to the development of new content. Website Central develops content and visual effects designed to generate high search positions and strong search referral traffic for the most important and competitive target phrases. Ongoing Website growth is an important key to search visibility and Website traffic.

Google Webmaster Tools

Website Central utilizes Google Webmaster Tools to access comprehensive intelligence about the visibility of your pages within Google. Our SEO consultants can set up a Google Webmaster Tools program to enhance and increase traffic to your Website.

Conversion Rate Optimization

We use Web Analytics to find out where your clients leads are coming from. Analytics gives us real insight into how or where your money is working. Once we know where we’re making the most impact, we tailor the rest of the campaign to maximize benefits and cut costs.