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Content Writing2019-07-24T06:41:03+00:00

Content Writing

Why is content important on your website?

It’s 2019 — nobody wants to read boring SEO content, not even the search engines unless it is created correctly! Google prefers natural content over obvious SEO. Keywords gather a better rankings if your content is current and customer focused. Central Marketing targets your audience but also helps the robots find your content.

Keyword Density

Keyword density is one of the most tenacious SEO myths out there. But there is nothing too out there to indicate that Google favours a certain density over another. Central Marketing use relevant keywords in your copy but use them naturally. We don’t cram keywords where they don’t belong as they will mostly likely do more harm than good.

Google and other search engines use Latent Semantic Indexing (LSI) to match search results to the intentions of the person performing the search. We us synonyms related keywords, and grammatical variations to make your content more relevant – without messing up the actual keyword of the article.

Answer your audiences Questions

If your prospects have questions about your product or service, they’ll probably type those same questions into Google. Central Marketing will provide your prospects with content that delivers credible answers so they will visit your site. We look to provide them with better quality answers than you competitors, and they’ll buy from you. Additionally, answering questions is a great way of taking advantage of the long tail.

Get your content noticed and shared

Once an article is done its about sharing it and building links to get traffic to the content. The more relevant and popular it is the more chance that Google will give it a better ranking. If you do your part to get your content out there and shared via relevant forums. blogs. influencers, newsletters, and the usual suspects like Facebook, Twitter, Linkedln, Google+, etc you will see much faster results. Don’t underestimate the incredible power of guest blogging! We look forward to creating your content with cut through that is search friendly.

Term: Latent semantic indexing (LSI): is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.

We find related keywords, (Google a term and look at the base of the page). These second tier search terms Google finds relevant to your query. Central Marketing use these keywords to increase the relevance of your content.

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